Search Engine Optimization or what they call SEO is a useful practice that increases the quality and quantity of traffic of a specific website through organic search results. To explain it more comprehensively, when talking about the quality of traffic, it means the manner of attracting the right visitors who are indeed interested in your products. On the other hand, the quantity of traffic talks about the number of right people who click your website through search engine results pages. The more traffic, the better. Concerning organic results, these results are a type of any traffic that you don’t have to pay for it. Maybe you’re wondering how those websites appear on the first page of any search engine every time a particular question was asked or typed in the search bar. Here’s how SEO works, for example, Google. This search engine has a crawler that releases and gathers certain information about all the possible content you can find on the internet. These crawlers will bring those contents back to Google to do an index. The index is empowered with an algorithm that matches all the necessary information to whatever the user is trying to search. If you own a local business and you wish customers will find you, then you should be interested in Local search engine optimization. How can Local Search engine optimization help you? We’ll find out.