FAQ

What is digital marketing?

Digital Marketing is a process of using digital technologies in marketing products or services on the internet. It also includes display advertising, mobile phones and other digital materials.

What’s included in digital marketing?

In digital marketing, it is usually composed of website and SEM or search engine marketing. The SEM is generally consists of Pay per click advertising, SEO, mobile markets (Apple Store and Google Play), smartphones, online banner advertising, email marketing, and also social media.

What are the types of digital marketing?

There are 10 top kinds of digital marketing which are distinguished as SEO (search engine optimization), SEM (search engine marketing), SMM (social media marketing), email marketing, online advertising, content marketing, smartphone marketing, affiliate marketing, landing page marketing, and viral marketing.

What are the best digital marketing strategies?

As of June 2018, there are 9 top digital marketing strategies you need to consider for startups. These strategies are PPC marketing (Google AdWords), Social Media Marketing, Influencer Marketing, SEO, Retargeting Ads, Viral Marketing, Content Marketing, Affiliate Marketing and Email Marketing.

What does a digital marketer do?

The job of a digital marketer is to develop, implement and manage marketing campaigns which are used in promoting a company’s products and services. He/She is responsible for boosting the brand awareness in the digital space and also enhancing the website’s traffic which helps in acquiring customers or leads.

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How can digital marketing benefits businesses?

There are 9 benefits of digital marketing for businesses. These are;

Digital marketing can measure literally everything.
It can surprisingly reach more target audience.
Campaigns are genuinely budget-friendly.
Be local and reach globally.
Make Customer Relationship Management easy.
Beat big brands with Creativity
Nurture your prospect customer until they are ready to acquire your products or services.
Build a personal brand to make a significant difference.
Attract your customers easily with the right time.

What’s the biggest mistake digital marketers make?

There are 5 common digital marketing mistakes with your business you might be making. These are;

No True clarity with your target market or digital marketing goals.
Failed to make a documented strategy.
Making a post on Social Media without a Specific End goal.
Your SEO Strategy is not sharpen well.
Not using case studies.
Management easy.
Beat big brands with Creativity
Nurture your prospect customer until they are ready to acquire your products or services.
Build a personal brand to make a significant difference.
Attract your customers easily with the right time.

Why you need a content marketing strategy?

Content marketing is used to create, distribute and share content to get the interest of a specific market. It can also help businesses to generate leads, enhance branding, and reach other marketing goals. It should be utilized with a strategic approach.

Do I need a blog?

The usual advice is if you want to start earning money online, you need to start a blog. Like when you want to publish a book, you need to start it through a blog.

How do you create great content?

There are nine factors or ingredients to have an excellent content. These are;

Make an original content.
Create Strong headlines.
Produce content with call to action.
Your content should offer answers or solutions.
Make sure your content have accurate reports and information.
Make it more engaging and thought provoking.
Add some helpful images and video.
Make it short and pointed.
Update your website or blog.

What is SEO?

Search engine optimization or what we usually call SEO is a process which maximize the quantity and quality of your websites traffic through boosting the visibility of your website to your target market on web search engines. When talking about SEO, it talks about how to improve unpaid search results.

What are the SEO techniques?

There are 9 effective SEO techniques to need to do which enables your website drive more traffic this 2019. These are;

Boost the User Experience within your website.
Optimize more for voice search.
Focus more on topic clusters than with the keywords.
Be detailed and relevant.
Acquire a video through YouTube SEO.
Make various backlinks.
Focus on technical optimization.
Focus on local SEO through creating local landing pages and listings.
Measure the stability of your SEO strategy.

Which is the best free SEO tool?

There are 29 free SEO tools for your website. But, these are the top 10 tools you can choose from;

Google Analytics, Search Console, Keyword Planner
Ahrefs’Free Backlink Checker
Answer the Public
Yoast SEO
Keyworddit
Beam Us Up
Hunter.io
SEO Web Page Analyzer
Responsive Design Checker
Link Miner

What is local SEO?

Local SEO or Local Search engine optimization is quite similar with SEO which refers to the process which affects the visibility of your web page or site in the search engine’s unpaid results called organic, natural and earned results.

How do Keywords work on Google?

Keywords or key phrases are utilized by internet users when they are searching for a certain information that they need. With the help of AdWords, it allows advertisers to bid for these keywords that can significantly important to a specific business. So, once these keywords are entered at search engines, their ads will appear in the search results.

How do you find keywords?

Here are some steps you need to follow in creating SEO keywords;

Step 1 – List down the important or relevant topics according to the nature of your business.
Step 2 – Load your listed topic clusters with appropriate keywords.
Step 3 – Research for relevant search words.
Step 4 – Look for combination head terms and long tail type of keywords in every topic bucket.
Step 5 – Discover how your competitors rank your listed keywords.
Step 6 – Utilize the Google AdWords Keyword Planner or other Keyword platform to cut down your list.

What determines search engine rankings?

To know how search engines rank websites, you need first to understand the algorithm works in the search engine. Every website owner wants to rank in any search engine especially in Google. You need to boost your site’s rankability which includes SEO and search marketing.

How are Google results ranked?

All of website that appears to the first page of Google are considered as the most useful and relevant. Google measures the relevance of these website through a complex algorithm which cover a total of 200+ factors.

How do I get my website to rank higher on Google?

There are 9 steps to improve your Google ranking by using Analytics. Here are some steps you need to follow;

Check the Queries Report.
Utilize an advanced filter to find the phrases that can rank high.
Check the rankings report.
Through using your list, find relevant phrases and check for its ranking.
Measure your rankings.
Check how your keyphrases are used on your web page.
Boost your page and check the relevance of your phrase.
Enhance the quality by adding details.
Wait for a couple of days and check again your ranking.

How do I get mentioned and linked to on other websites?

There are 12 ways to take other sites to link with your website. Here are some ways you might consider to follow:

Use a subject line which follows a specific stated directions on a certain site you wish to link your website.
Also use the site’s owner’s name.
Using your name.
Using the URL of your website.
Notice your website’s name and its URL you wish to link to.
Find the exact URL on their website where you prefer your link fits.
Make a short paragraph that describes your website.
Use a specific URL from your website you wish them to link you.
Also use a valid email address and reply to some requests made to this email address.
Use your phone number.
Confirm that you add a specific link to their website.
Make a URL on you site where they can see the links connected to their site.

What is PPC?

PPC or what we call Pay-Per-Click is also known as cost per click. It refers to internet advertising method which is used to drive more traffic to websites where in the advertiser pays the publisher whenever the ad is clicked. Also, PPC is usually connected with first-tier search engine platforms.

What is Native Advertising?

Native Advertising is a kind of advertising where it happens online which it matches the function and form of a certain platform upon which it shows.

What is sponsored content?

Sponsored content is a medium in online publication which signifies the publication’s editorial content but it is paid by the advertiser and considered to promote the advertiser’s product or services.

Why is digital marketing important to businesses?

One of the best reasons why digital marketing is compelling with the traditional marketing channels is that the internet is mostly used by various businesses to interact with their target markets in real time. With the help of digital marketing, customers can participate and interact with one’s business.

How often should I update my website?

Generally, updating your website regularly is not seen enough to keep the performance of your website. Sometimes, you need to acquire a new website if needed. As a general rule, it is highly recommended to redesign or revamp your website every three to four years. You need to understand that the internet always change and the search engines as well.

How often are websites redesigned?

It is highly recommended to entirely redesign your website for every two to three to stay up to date.

How often does SEO update?

If your website has a unique and catchy content, it can take at least a day or two. Sometimes, it reaches more than a week. The important thing is, before making updates or changers, you need to get first the URL by using webmaster tools.

What is content marketing?

It is a type of digital marketing which consists of sharing and creating online materials like blogs, videos and social media posts. These online materials aim to promote a business brand which can bring interest to its products or services.

What are the benefits of content marketing?

There are ten top benefits of utilizing content marketing. These are;

It boosts the web presence of your brand or business.
It enhances your customer relationship.
Content marketing improves the brand awareness and recognition as well.
It creates trust and loyalty not only to your current customers but also to your future ones.
Also it helps your business create credibility and authority.
It locates your business as an expert in your industry.
It helps you generate more traffic and get more leads.
Content marketing opens an effective channel of communication with the help of social shares and comments.
It helps customer’s buying decision.
It adds value with no other connection attached.

How many blogs should you post a week?

There are companies that used to publish 400 blog post and they get a great impact with their website traffic. To come up with best results, it is highly recommended to post 16 times per month or four times weekly.

What is the best day to publish a blog post?

The most recommended time to publish your blogs is between 9:30am and 11am US East Coast time. It is an ideal time when most internet users are online or go online.

What is SEO on the website?

Generally, search engine optimization or SEO is a set of strategies, tactics and techniques which are utilized to boost the number of visitors to a website which helps in achieving high-ranking in the SERPs or search engine results page.

How can I improve my SEO for free?

There are 10 ways you can consider to boost your spot at Google search. These are:

Enhance your website’s user performance.
Produce excellent content and optimized them for SEO.
Get plenty of backlinks.
Boost the loading speed of your web page.
Mend broken links.
Optimize your website’s images.
Utilize H1 and H2 tags.
Optimize more for local SEO.
Optimize for voice search in finding your business.
Focus on being the top 1 in search results.

What are SEO tools?

Here are some best SEO tools which are utilized by SEO experts;

Ahrefs SEO Keyword Tool
SEMRush Marketing SEO Tools
KWFinder SEO Keyword Tool
Google Search Console To SEO Tool
Ubersuggest Keyword Tracking Tool
Moz SEO Software
SpyFu Free SEO Tools
Answer the Public Free SEO Tools

What are keywords?

Keyword research refers to the process where SEO experts find or look for alternative search words that might people enter when using the search engines.

How do I create SEO keywords?

Here are some steps you need to follow in creating SEO keywords;

Step 1 – List down the important or relevant topics according to the nature of your business.
Step 2 – Load your listed topic clusters with appropriate keywords.
Step 3 – Research for relevant search words.
Step 4 – Look for combination head terms and long tail type of keywords in every topic bucket.
Step 5 – Discover how your competitors rank your listed keywords.
Step 6 – Utilize the Google AdWords Keyword Planner or other Keyword platform to cut down your list.

How do I find my competitors keywords for free?

By using the Google Keywords Planner Tool, you can enter new keywords by utilizing a phrase, category or website. Then, put your competitor’s URL and click the “get ideas” button. After few seconds, it will generate a list where you can see your competitor’s keywords.

What are the Most Important SEO Ranking Factors?

There are ten vital SEO ranking factors you need to consider to be top 1 in Google. These are;

Get an accessible website.
Improve the loading speed of your website not only in desktop but also to mobile phones.
Make your website mobile-friendly.
Manage your Domain age, Authority and website’s URL.
Optimized your website’s content.
Boost your website’s technical SEO.
Enhance the User Experience.
Make your backlinks.
Reinforce your social signals.
Establish your real business information.

How can I improve my Google ranking 2019?

There are 6 ways to boost the Google Ranking of your website.

Check the Domain Authority of your website. You need to understand that domain authority is a significant number and it is an important factor that tells how your website performs and ranks in the SERPs.
Make more content that can reinforce more backlinks.
Link Back to your website’s content.
Optimize every detail of your website by using the right keywords.
Boost your website loading speed.
Check your technical SEO of your website.

Can you link to other websites without permission?

Generally, by using a hyperlink, you are not copying. It is appropriate to include a hyperlink to another website provided that the link is not a site that violate certain rules.

How do I increase backlinks to my website?

Here are 6 strategies you can consider to increase your backlinks to your website. These are;

Establish a content in “Skyscraper”.
Be a source for bloggers and reporters.
Prohibit yourself from guessing. Produce proven content formats that can generate social shares and links.
Publish ultimate guides if you wish to get high-end backlinks.
Utilize competent techniques and strategies for your brand.
Understand your authority resource pages.

How effective is PPC?

A regular click through rate refers to when a visitor clicks on your PPC as and visit your website. When a normal click through rate goes around for 2% and the ROI (return on investment) will vary according to the nature of your business.

Is Native advertising effective?

Native advertising is proven effective because it is commonly received by their target market. Some people don’t prefer advertisements, instead they are more interested to see the website and its content.

What is sponsored content marketing?

A sponsored content is a type of content marketing which is generally created by a publisher that distributes it.

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What is buyer persona?

A buyer persona is a semi-fictional presentation which is perfect for your customer according to your market research and facts about your present customers. When creating buyer persona, you need to think for the customer’s demographics, motivations, behavior patterns and also your goals. The more information, the better.

What are the five inbound principles?

There are 5 pillars or principles in order to have an inbound marketing success. These are;

Personas
Strategy and the buyer’s journey
Analysis or improvement
Maximizing the customer value
Sustainable success

What are the benefits of marketing automation?

There are 10 benefits you need to expect upon using market automation. These are;

Boost customer experience
Maximize scale and scope of campaigns
Improve the ROI on staff costs
Motivate your team to enhance results
Boost Average Order Value
Recovering the Lost Revenue
Boost Customer lifetime value
Measuring your way to increase your revenue
Shaping and predicting behavior
Find a space for strategic thinking

What is conversion rate optimization?

Conversion rate optimization or what they call web analytics conversion optimization is a system used to increase the percentage rate of visitors to your website which are converted as customers or visitors that take desirable action to your website which is called CRO.

What is interactive content?

Interactive content refers to the process of educating, engaging and entertaining your audience. Content is acquires to make participants active through reading or watching it.

How can marketing improve performance?

There are 15 guidelines where you can improve the marketing performance. These are:

Generate more insights from various stakeholders.
Load the existing gaps.
Execute the core strength.
Find out the metrics that are important.
Set the values of your goals.
Create a marketing scorecard.
Identify and segment your target audience and buyer personas.
Develop it through internal barriers.
Combine all existing costs.
Find for an excellent professional
Transform your marketing organization to a performance-driven
Use a full-funnel perspective as your marketing strategy
Balance your drivers and builders.
Drive your marketing forward.
Be exceptional

Which social media channels should I use?

There are 50 social media platforms you can consider in expanding your business. Here are;

Facebook
LinkedIn
Twitter
Google+
Instagram
Periscope
Tumblr
Pinterest
Snapchat
Tumblr
Vine
Flickr
Vimeo
YouTube
Skype
MySpace
XING
Ning
StumbleUpon
SlideShare
Digg
Delicious
Path
Foursquare
Reddit
Yelp
Scribd
Tout
Ryze
Lefora
Xanga
DeviantArt
Howcast
Meetup
Buzznet
Last.fm
Ravelry
CafeMom
SoundCloud
WhatsApp
Behance
Goodreads
Bloglovin’
Viber
WeChat
BizSugar
Busker
Blogher

Is email marketing still effective?

Yes, email marketing is 40x more effective than social media marketing. According to the study conducted by McKinsey, more businesses and people prefer receiving business information through an email. Also, 92% of internet users have at least a single email account.

What is the best day to send marketing emails?

According to experts, they say Tuesday is the best day to send emails. To be more specific, it is advisable to send 10am and 8pm till midnight.

Do I need an email newsletter?

Yes, email newsletter is one of the vital tools to a refined email marketing strategy.

What is Inbound Marketing?

Inbound marketing refers to a technique that uses content marketing, search engine optimization, branding and social media marketing for drawing customers to products and services.

What is the difference between inbound and outbound marketing?

Inbound marketing is needed to fill up your sales pipeline through new leads while in outbound marketing, it helps you drive and track your prospect customers to the buying cycle.

What is marketing automation?

Marketing automations is about software technologies and platforms used for marketing organizations and departments to have more effectively market on various channels online and automate repetitive processes.

What is performance marketing?

Performance-based marketing or what they commonly call pay for performance advertising is a type of advertising which the purchaser pays only when there are quantifiable results.

What is marketing funnel?

The purchasing funnel or what they call purchase funnel is a marketing model that focuses mainly to consumers that shows the theoretical customer journey up to the purchase of a service or product.

Why marketing funnel is important?

Sales funnel is genuinely important because it helps businesses visualize the customer journey from the initial awareness up to the conversion. With the help of the sales funnel, you can analyze your business and distinguish those areas that need improvement.

What is the conversion rate in SEO?

Conversion rate optimization or what they call CRO is a process where it increases the rate of your website users that take desirable actions like filling out a form or transform as customers.

What is performance marketing?

Performance marketing or Performance-based advertising refers to a type of advertising where the purchaser pays only when it sees measurable results.

Why is social media important?

Through social media platforms, your business can be able to connect with your customers, improve your brand awareness and boost your sales but also your leads. Approximately, three billion people around the globe use social media monthly and its trend increases yearly.

What are the benefits of using social media?

There are 10 advantages why you should use social media marketing in boosting your business. These are;

Improve the brand awareness
Acquire more inbound traffic
Enhance your rankings on search engines
Produce higher conversion percentage
Achieve better customer satisfaction
Boost loyalty to your brand
Increase Brand Authority
Very Budget-friendly
Create more marketplace insights
Leadership goals

What are the main social media channels?

There are top 8 social media platforms you can consider for your business. These are;

Facebook
WeChat
WhatsApp
QZone
Instagram
Tumblr
Google+
Twitter

How can I control my brand on social media?

There are 9 ways you can follow when building your brand in the social media. Here are;

Look for the right groups
Make your Image consistent
Make the interaction regularly
Post catchy content
Understand influencers
Establish effort for people to remember you
Ask people questions
Connect with discussions
Measure the stability of your name

How can social media be improved?

We all know that social media platforms are designed for engagement and connection. And it is the way to establish a relationship with your customers and get their trust as well. There are a variety of ways to keep the engagement with your target audience and one of them is through commenting on your posts and their posts as well.

What is personal branding?

Personal branding refers to the practice of the marketing people and their expertise with brands. Personal branding is an ongoing process where they develop and maintain the reputation or impression of people, groups and even organization.

Why you should brand yourself?

Through branding yourself or business, it keeps you updated with your current field. It also helps in opening more opportunities for you and make a long lasting impression on your clients. With a successful brand, you can promote your business, improve the user’s experience, achieve trust and have a consistent quality service.

What is the success rate of email marketing?

According to 59% of B2B marketers, email is the most effective channel to achieve revenue generation. 56% of brands are using emoji in their email subject which gives a higher open percentage. Also, they say Tuesday is the highly recommended day of the week to send email.

How often should I send email marketing?

The best approach to send email is twice a month or weekly. If you have great content, irresistible offers and regular promotions, sending emails should be done 2-3 times a week. However, your campaigns should be monitored by you.

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Why a newsletter is important?

Newsletters are relatively important because they provide relevant information to your prospects and customers to recognize the company as a leader to the industry. To make it happen, you need to publish articles that tackles the important issues of your market sector or share a relevant about your market industry.

How do you make a good marketing video?

There are 25 tips you can consider in making excellent marketing videos. Here are some pointers you can use in making a great video;

Establish a story
Make your introduction catchy and remarkable
Produce a stimulating title
Talk more about your mission and not on the product
Make it engaging
Get it a bit Risque!
Make Your Video accessible for mobiles.
Implement SEO techniques
Include the Website URl in your video
Educate your target audience
Use appropriate music for your video
Utilize video content from your customers
Don’t forget to include a call to action part
Include some behind the scenes
Create tutorial videos
Make them short and relevant
Utilize a professional voice
Try using micro-video apps
Ask questions
Don’t pressure yourself for perfection
Improve the production quality
Educate yourself by watching videos that can help you make effective video marketing technique.
Make it remarkable
Include some humor
Embed your video on some landing pages.

Why is a call to actions important?

Call to action or CTA is important because it gives your business a chance to encourage your audience toward of being a customer or client. The determining factors can be as a lead or a conversion. Also, many marketers take call to action as one of the important parts of your website and marketing campaign.

Why is Google Analytics important?

Google Analytics is one of the most important tools in digital marketing and it should be used properly by most businesses. Through this tool, you can measure the impact of your various campaigns in real time. You can also compare your current results to previous periods and many more.

Do we need a marketing video?

Video marketing can give efficiency and convenience to your customers. As for marketers, it serves as an attractive, extremely, and versatile medium that can be shared by large audiences. According to Diode Digital, videos online are proven 600% effective than printed or mailed advertisement.

Why is marketing video important?

Videos are entertaining, easy to digest and engaging for consumers. As for marketers, it can give high ROI or return on investment through posting it on various channels. Video is an accessible medium for people who have internet access.

Why are videos better than text?

Video marketing is not easy, but it is the most effective way to transform your viewers into possible customers. According to some marketers, 70% of them mark that video increases conversions than other medium or content. That’s why, it is recommended to make it more engaging and memorable. As for the result, it can drive more traffic and take more advantage than other mediums of marketing.

What is a marketing video?

Video marketing refers to a component of an integrated type of marketing communication which aims to increase the engagement of your target audience by social activity to a given video.

What is a call to action?

Call to action is a famous marketing term utilized widely in selling and advertising. It talks about to any device designed to prompt a quick response or motivate them to buy or make a sale.

What are a call to actions examples?

They are mostly verbs that are motivating like “Sign Up”, “Shop”, “Try”, “Start”, and “Watch”. Actually, there are various samples of call to action words and phrases, but they give only one aim, that is to tell customers the next step which in favor with your goal.

What does Google Analytics do for me?

Google Analytics is one of the famous software in digital analytics. This software enables you to analyze in-depth detail about the users of your website. It gives you relevant insights which helps you plan the successful techniques for your business.

What is performance marketing?

Performance marketing or Performance-based advertising refers to a type of advertising where the purchaser pays only when it sees measurable results.

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